Color plays a pivotal role in shaping the ambiance of any space, and the kitchen is no exception. Whether you’re renovating ...

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, ...

The peripheral drift illusion causes us to perceive motion in a still image. A new study shows that the mechanism of this ...

See three examples of peripheral drift ... how involuntary pupil changes affect our perception of motion. Nicolas Davidenko, Ph.D., is a Professor of Psychology at the University of California ...

Experiments conducted by ASU researchers explored how people may not always perceive their dogs' emotions correctly.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

When news of Selena Gomez’s engagement to songwriter Benny Blanco first broke, many fans were left perplexed, and countless ...

“It’s really easy to rely on stereotypes like the loud, mean American,” Dr. Zaki says, and to allow those loudest voices to ...

With Sheikh Hasina in exile and Bangladesh’s interim government strengthening ties with China, India-Bangladesh relations ...

Are you one of those who can't imagine a workout without a pre-gym coffee fix? You're not alone! Caffeine is one of the most ...