Ivan Hansen, a retired Danish police officer, loaded up his basket at the supermarket, carefully checking each product to ...

ADBE earnings call for the period ending December 31, 2024.

New Delhi: The marketing world woke up with a jolt of caffeinated excitement this Tuesday as Pepsi reignited the legendary cola wars with a cheeky print ad, taking a playful swing at Coca-Cola's ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

SEE ALSO: Pepsi autopsy: How the brand got its commercial so massively wrong They're asked to perform a series of team-building exercises, like assembling a bar and asking one another scripted ...

Poppi has denied the allegations in the lawsuit. Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on Monday that it has entered into an ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...