"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

After the England Lionesses defended their European Championship crown, two stars of the squad have been tipped to make as ...

Cristiano Ronaldo is estimated to have reached billionaire status after he signed a two-year contract worth 710 million dollars in June.

It’s the athlete earning capacity rules that have changed US college basketball forever — but is it for the better?

Fadeaway World. At 62 years old, Michael Jordan remains the highest-paid athlete on the planet, not through buzzer-beaters or ...

Pop star Taylor Swift's relationship with Travis Kelce boosted the Kansas City Chiefs. The team saw a huge increase in fans, ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

WNBA All-Star Courtney Williams faces fines for wearing Moolah Kicks, a women-focused basketball shoe brand without a league ...

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American ...

It's episode six of BOUNCE. It's our second season and it's all about the Golden State Valkyries first year in the Bay. In ...

After England Lionesses won the European Championship for the second time in a row, two players in the squad are expected to have many brands lining up to endorse them, similarly to Emma Raducanu ...

Endorsement deals beckon and the Lionesses could follow tennis star Emma Raducanu, who made more than £10m last year, say ...