The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

But what really stands out from the 1993 menu are the items that have since vanished ... enthusiasts are eager to see return is the McDonald's Big Breakfast. This hearty meal comprised a buttered ...

Per McDonald’s, the breakfast menu item was first invented in 1971 when Santa Barbara, California franchisee Herb Peterson came up with the idea of making a handheld eggs Benedict.

Sadly, the innovative menu item didn’t last longer than a few months ... Cinnamon Melts landed on McDonald's breakfast menus in the USA and Canada in 2007 and proved an instant hit with customers.