‘Heartless’ marketing firm led by Kamala Harris aide lays off 10% of staff after election wipeout
The nine-person layoff unleashed an outpouring of criticism about allegedly hypocritical treatment of employees by Precision ...
Why Gen Z’s influence on marketing goes beyond their generation
OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...
The Right Approach For Pediatric Dentistry Marketing: Attract Little Smiles, Big Growth
In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.
SEC Updates Marketing Rule Guidance, Eases Restrictions on Advertising Performance
Subject to certain conditions, market participants can now advertise just the gross performance numbers for individual ...
JD Supra2d
SEC Staff Resolves Net Performance Issues in New Marketing Rule Guidance
On March 19, 2025, the SEC staff published two new Marketing Rule FAQs that relieve issues with displaying investment performance under previous ...
12 tips for Gen Z marketing—establish your lore, make viral moments replicable and go offline
One TikTok brand account that has done a good job of marketing to Gen Z by generating influencer-like content and giving an ...
InvestmentNews2d
SEC unveils Marketing Rule guidelines around private investments, performance reporting
New guidance addresses some areas of ambiguity for investment firms, but they may require a revamp for some materials.
JD Supra1d
SEC Staff Issues FAQs That Relax Marketing Rule Restrictions
The FAQs provide investment advisers greater flexibility to present investment performance solely on a gross basis. On March 19, ...
Fierce Pharma4d
Novartis plans 427 layoffs as looming Entresto patent cliff sparks marketing refresh
Even as Novartis takes home a partial win in court tied to its key blockbuster Entresto, the Swiss drugmaker continues to ...
Dorchester Reporter2d
BGCD names new head of communications, marketing
Dorchester native Cherrelle Norris has joined the staff at Boys & Girls Clubs of Dorchester as chief communications and marketing officer. She comes to BGCD from a similar role at Harvard University ...
Sports betting on the rise for March Madness: here's what to know
Madness is one of the most popular times of the year for betting on sports, with mobile and brick-and-mortar sportsbooks ...
The Hidden Costs Of Using AI In Marketing For Small Business
It's hard to resist the siren call of artificial intelligence (AI) to do the heavy lifting of marketing, especially for small businesses where labor costs are soaring. If AI can create content in ...