‘Heartless’ marketing firm led by Kamala Harris aide lays off 10% of staff after election wipeout
The nine-person layoff unleashed an outpouring of criticism about allegedly hypocritical treatment of employees by Precision ...
Why Gen Z’s influence on marketing goes beyond their generation
OMD’s Danielle Atanda, Philips’ Ivone Lima Miranda and Burberry’s Gillian Tozar spoke at Ad Age’s NextGen Marketing Summit ...
The Right Approach For Pediatric Dentistry Marketing: Attract Little Smiles, Big Growth
In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.
SEC Updates Marketing Rule Guidance, Eases Restrictions on Advertising Performance
Subject to certain conditions, market participants can now advertise just the gross performance numbers for individual ...
JD Supra2d
SEC Staff Resolves Net Performance Issues in New Marketing Rule Guidance
On March 19, 2025, the SEC staff published two new Marketing Rule FAQs that relieve issues with displaying investment performance under previous ...
JD Supra1d
SEC Staff Issues FAQs That Relax Marketing Rule Restrictions
The FAQs provide investment advisers greater flexibility to present investment performance solely on a gross basis. On March 19, ...
Fierce Pharma4d
Novartis plans 427 layoffs as looming Entresto patent cliff sparks marketing refresh
Even as Novartis takes home a partial win in court tied to its key blockbuster Entresto, the Swiss drugmaker continues to ...
Dorchester Reporter2d
BGCD names new head of communications, marketing
Dorchester native Cherrelle Norris has joined the staff at Boys & Girls Clubs of Dorchester as chief communications and marketing officer. She comes to BGCD from a similar role at Harvard University ...
How Adobe’s new agentic AI may help brands personalize digital marketing
Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...
Sports betting on the rise for March Madness: here's what to know
Madness is one of the most popular times of the year for betting on sports, with mobile and brick-and-mortar sportsbooks ...
St. Paul Public Schools tries to stem enrollment losses with marketing, outreach to parents
After a decade of enrollment losses, St. Paul Public Schools saw an increase in enrollment for the 2024-2025 school year ...
Drovers1d
Beefing Up Marketing: Wagyu Producers Create Authentic Program
New program offers two options for Wagyu beef producers — certified meat program and process verified program.