Roaring with anticipation, students at Alta Loma High in Rancho Cucamonga packed the school gymnasium, eager to find out their new mascot at a school-wide assembly on Thursday morning, March 13.

A Cincinnati agency called Synergistic Marketing offered its assistance -- a free rebrand-- in exchange for switching the ...

In 1933, the students at California State Teachers College (now Penn West California) asked for the school to have a mascot or a symbol for their school. They decided on it being a Hammer and Tongs ...

The original Duolingo logo featured a 2-D owl whose eyes and ... In 2014, Duolingo decided to “gamify” its mascot, making him cuter and more animated, according to Apple Developer.

all the new artwork and logos would be seen by the university before it was approved for usage. "While other universities do opt to trademark their mascot names, that is something that Xavier ...