The focus for B2B marketing is now shifting towards LinkedIn. Advertisers are tapping into this platform because of its targeted audience and professional user base, it offers businesses an ...

Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2. The post A pair of lead ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows. A new LinkedIn report combines survey responses from thousands of B2B ...

LinkedIn’s new ‘B2B ROI Impact’ research, which surveyed over 1,000 B2B marketers worldwide, was revealed at the event ...

By analysing first-party data, like lead generation forms, conversions and platform insights, the tool automates audience ...

Predictive Audiences uses LinkedIn's AI to analyze on-platform engagement data, like ad impressions and clicks, alongside your selected first-party o ...

Pressure is mounting on B2B marketers, as demonstrating a campaign’s ROI is becoming increasingly difficult, according to new ...