After flipping its name back to HBO Max, the streamer now finds itself stuck in social media limbo, and Twitter (X) won’t let ...

Sign out of HBO Max. Log in to the HBO Max website and go to Account > Devices to log out of the Fire Stick app. Once ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, ...

If you’ve just gotten used to calling HBO Max Max, you may want to take a step back. The popular app that shows a plethora of ...

Max complained that X, formerly known as Twitter, is not letting it switch back to its original HBO Max moniker.

The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.

As announced by Warner Bros Discovery earlier, their streaming service, Max, will be reverting back to its original title HBO ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery operating?

That shift came two years after the company rebranded its streaming arm to HBO Max in 2020, straying away from its previous name, HBO Now, which the company launched in 2015.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).