The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...
For the first time, the Big 12 men’s basketball tournament features 16 teams, giving more fan bases a reason to get riveted to the action. For more than a few fans and observers, however, a new court ...
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Adweek on MSNBig 12 Conference Rebrand Follows College Sports ReinventionThe Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.
The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court from social media: ...
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