The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

For the first time, the Big 12 men’s basketball tournament features 16 teams, giving more fan bases a reason to get riveted to the action. For more than a few fans and observers, however, a new court ...

The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.