Through the opening two rounds of the NCAA tournament, the Big 12 boasts a record of 10-3. The seven teams from the ...

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Before the Big 12 Tournament tips off this week in Kansas City, a panel of writers who cover the Big 12 Conference for the ...

Here's everything to know to watch the 2025 Big 12 gymnastics championship, including a schedule, start time and TV channel.

The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

The Big 12 will continue to grow. That is, if you believe the possibilities going forward regarding automatic qualifiers in ...

Milos Uzan had a career-high 25 points as the top-seeded Cougars rallied in the second half to beat No. 3 seed Arizona 72-64 ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...

The Houston Cougars held off a hard fighting Arizona Wildcats team to take the Big 12 Championship. See what you missed.

Big 12 basketball has never been this hard to watch. The league insists on playing on a floor that has been likened to a magic eye illusion or a Louis Vuitton handbag. Hoping to modernize its look ...

Where to watch Shedeur Sanders, Travis Hunter at Big 12 Pro Day: Time, free stream, channel and everything you need to know.

Alyssa Ustby scored 16 of her 21 points after halftime to help North Carolina beat West Virginia 58-47 on Monday night in the second round ...