Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...

The Houston Cougars held off a hard fighting Arizona Wildcats team to take the Big 12 Championship. See what you missed.

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Milos Uzan had a career-high 25 points as the top-seeded Cougars rallied in the second half to beat No. 3 seed Arizona 72-64 ...

The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court ...

The Big 12 logo is seen on the court during the second half of an NCAA college basketball game between Cincinnati and Oklahoma State in the first round of the Big 12 Conference tournament, Tuesday, ...

The Big 12 partnered with another streetwear ... The court takes inspiration from Undefeated's "iconic 5-strike logo," according to the conference. NCAA TOURNAMENT BUBBLE WATCH: What teams ...

With eight teams expected to be tournament-bound on Selection Sunday, the later rounds of the Big 12 Tournament could be a ...

The conference, which partnered with streetwear brand Undefeated ... decorates the hardwood with the number 12 in Roman numerals, similar to the Big 12's "XII" logo. Some on-site in Kansas City have ...

The tournament is being played at T-Mobile Arena in Kansas City, and the Big 12 Conference decided to design ... full Big 12 Tournament championship logo at half court. The TV viewing experience ...