Chris Henry Jr. won't get to Ohio State for another year, but the five-star wide receiver has already filmed an Adidas ...

German-based sports brand adidas has continued to invest in "American" football - especially over the past few seasons - ...

From Adidas' perspective, having Müller in the U.S. market as a global ambassador ahead of the upcoming World Cup on American ...

Staksrud had stopped using Adidas paddles at the Mesa Cup in February, although he continued to wear Adidas apparel. Most ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Dwight Howard has never gotten the respect he deserves from fans, but it turns out that extended to shoe executives as well.

Gout Gout didn't realise the impact he had had on the world of athletics until his agent told him about a life-changing ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

Anthony Edwards continues to rise in popularity as one of the NBA 's main attractions, thanks to his on-court performances.