The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Staksrud had stopped using Adidas paddles at the Mesa Cup in February, although he continued to wear Adidas apparel. Most ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Gout Gout didn't realise the impact he had had on the world of athletics until his agent told him about a life-changing ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Dwight Howard has never gotten the respect he deserves from fans, but it turns out that extended to shoe executives as well.

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

Travis Hunter finally signed a four-year deal worth $46.65 million, all guaranteed, while there are no guarantees in ...

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Anna Kournikova was one of the biggest sports stars on the planet in the late '90s and early 2000s, but she left the tennis ...

Indiana Fever wing Sophie Cunningham was fined twice for her behavior at the end of Tuesday’s clash with the Connecticut Sun.

Anna Kournikova was a global tennis sensation and became a household name in the late 1990s and early 2000s, but she has ...