Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans.

From the electrifying halftime show to celebrity-packed parties, discover how New Orleans will come alive during Super Bowl LIX weekend.

The fest will include a "Super Bowl Boil" crowning the city's top seafood boil, and a pop-up with custom Pepsi flavors.