For the past few years, Hoka has been riding high as one of the top running brands for the sport, alongside brands including ...

Advertisers are also under their own pressure. CMO tenure averages 4.3 years, according to Spencer Stuart’s CMO Tenure Study ...

Even in Canada, where the Man from Del Monte was less visible, the local campaign—Mother Nature Is On Our Side—echoed the ...

Publicis’ $2 billion in net new-business billings and IPG’s streaming wins reflect broader realignment as brands consolidate ...

Unlock the full potential of AI in marketing by integrating third-party data, fueling deeper insights, optimizing media mix ...

The ‘Drizzle the Mike’s’ campaign features humorous spots and taps influencers after 15 years of grassroots growth.

The influencer and vlogger, along with wife, Haley, is creating one of this year’s most emotionally effective creator-led ...

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...

Ida Rezvani has been appointed president, global chief client officer, McCann and McCann Worldgroup, in a newly created role ...

Creative agency TiNY was assigned a unique challenge by its client American Century Investments: Make ads explaining the ...

Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology ...

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.