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Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

Here's everything to know to watch the 2025 Big 12 gymnastics championship, including a schedule, start time and TV channel.

The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

The Big 12 will continue to grow. That is, if you believe the possibilities going forward regarding automatic qualifiers in ...

The panel voted Texas Tech's impact transfer, J.T. Toppin, as the Big 12 Player and Newcomer of the Year. Houston's Kelvin ...

The Big 12 Men’s Championship tournament tipped off ... Power and Light were expecting fans,” Kathy Nelson Kansas City Sports Commission President and CEO Kathy Nelson was inside T Mobile ...

The snub was seen as so egregious even the conference commissioner felt he had to say something about it. On Monday Big 12 ...

The Big 12, which announced the awards Monday that are voted on by ... Jordan Guskey covers University of Kansas Athletics at The Topeka Capital-Journal. He was the 2022 National Sports Media ...

as Kansas — albeit with some renewed confidence — looks ahead to the NCAA tournament after a Big 12 tournament exit. Jordan ...

Some lesser-known football players carried the day at Big 12 Pro Day. Arizona State football and Arizona football each had ...

Check out these Big 12 picks and Big 12 predictions for today's game ... named Gatorade Arizona High School Basketball Player of the Year Did you follow Arizona sports news this week? Test your ...