Growing tolerance of Nazi imagery online set the stage for the rapper to tout a Shopify website selling swastika T-shirts.

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

The commercial aired in some local markets several days after the rapper and designer called himself a Nazi in a series of social media posts.

The Anti-Defamation League condemned West's antisemitism on Monday, following the promotion to his website: "There’s no excuse for this kind of behavior."

The lo-fi ad, which West said was shot with an iPhone, directed viewers to his brand’s yeezy.com website. In the ad, West said he was sitting at the dentist. The ad wasn’t seen nationally, but was sold in at least one major local market, Los Angeles.

Kanye West bought a 30-second local television spot on Sunday night that played only in Los Angeles, Philadelphia, and Atlanta during the Super Bowl to promote his Yeezy fashion brand, bringing more scrutiny about his erratic and antisemitic behavior.

Charlie Puth condemned Kanye West ‘s Super Bowl ad on Monday, writing on social media that West’s messaging is “incredibly dangerous.” “Please man, I beg you to stop,” Puth wrote on an Instagram Story.

The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people, posted a series of antisemitic remarks on X, formerly Twitter. He has now deactivated his account.

Kanye West appeared in a Super Bowl ad airing in a few local markets Sunday night to promote his website, Yeezy.com, which is selling swastika T-shirts.

The rapper formerly known as Kanye West directed viewers to his website, where the homepage was selling a T-shirt with a swastika on the front.