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Younger people are drinking less alcohol. Here's why — and what the rest of us can learn from them.
New research finds that young people aren’t as interested in drinking alcohol as the generations that came before them. A study just published in the journal Alcohol: Clinical & Experimental ...
Attitudes About Drinking Are Changing. What Does That Mean for the Booze Business?
Key Takeaways Young American adults are consuming less alcohol than prior generations, and beverage-company executives have ...