Autonomous cars are reminiscent of past SXSW announcements. Now, Waymo and Uber are using this technology to help power the festival.

On the Uber app, you’ll be able to opt-in to ... say they’re feeling more optimistic about this launch ahead of South By Southwest (SXSW) because the company has spent months testing here.

Waymo on Tuesday began offering robotaxi rides in Austin, Texas, through the Uber app. The launch sets up Waymo to showcase its driverless technology during Austin's annual South by Southwest ...

Waymo and Uber announced in September the planned ... The collaboration’s rollout also ties in with the onset of the South by Southwest Conference & Festivals later this week, with a planned ...