Southwest Airlines ends its 50-year free checked bag policy starting May 28, joining competitors in charging fees while preserving perks for loyalty members.
Southwest Airlines, which long stood out amongst competitors for its low-cost, no-frills model, is starting to re-evaluate its approach as it seeks to capture more revenue.
United Airlines CEO Scott Kirby and Delta Air Lines President Glen Hauenstein on Tuesday weighed in on Southwest Airlines ...
Southwest Airlines is ending its long-standing free checked bag policy for most passengers. Here are the details.
This huge change to the Southwest business model upturns decades of unique market positioning. It’s a high-risk bet.
The company also announced Tuesday that it will roll out a new, basic fare on its lowest priced tickets bought on or after May 28.
Southwest Airlines is ending its open seating policy and introducing bag fees as part of a major operational overhaul.