Southwest Airlines Just Made a Bunch More Changes, and This Time They’re Actually Smart
Going to nine boarding groups. For as long as most Southwest passengers can remember, Southwest has had three main boarding groups — A, B, and C. But now that the airline is going to a more ...
Southwest just killed its ‘bags fly free’ policy—and its brand too
Southwest Airlines is now charging for checked baggage. It’s brand suicide. Southwest Airlines’s signature tagline, “Bags Fly ...
Southwest Airlines flight almost takes off from taxiway rather than runway at Orlando airport
A Southwest Airlines flight almost took off from a taxiway, rather than a runway, at Orlando International Airport in Florida ...
Southwest Airlines is heating up as new strategies impress analysts
Southwest Airlines (LUV) gains after analysts revise ratings. Learn about revenue strategy shifts, cost-cutting, and market ...
A year of Southwest turbulence: Financial woes, an activist investor and sweeping changes
Dallas-based Southwest announced plans to abandon its free checked bag policy Tuesday. After axing open seating and other ...
Bags fly for a fee: Southwest Airlines cancels its free checked luggage perk
The carrier announced Tuesday that it will begin charging certain passengers to check their luggage on flights, a significant ...
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Southwest Airlines is charging for checked bags. Will loyal flyers stick around?
Southwest Airlines is adding a new Basic fare and will begin charging for baggage on May 28. The airline has also recently made changes including assigned seating, offering fares on Expedia ...