As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Snapchat Marketing: An In-Depth Guide For Businesses Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this guide.

Dive Brief: Snapchat has launched a new suite of ad solutions, called Creator Collab Campaigns, designed to make it easier for brands to work with the platform’s creator community, according to a ...

A forthcoming Snapchat redesign to create a unified feed has some publishers concerned the app will deprioritize their content.

Snapchat-eBay alliance opens new marketing opportunities Michael Porter, 22, of East Northport, an eBay seller and Snapchat user, with some of his merchandise. Credit: Michael Porter ...

Snap aims to expand its creator offerings through a partnership with Later, which manages social media and influencer campaigns in which creators receive commissions for posting sponsored content.

ArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant milestone that positions the UAE-based ad-tech firm at the forefront of digital innovation across the ...

Later, a leader in influencer marketing and social media management software and services, today announces a partnership with Snap Inc. (NYSE: SNAP), that redefines creator partnerships and ...

Snapchat, the American multimedia instant messaging app, is looking to capitalise on India's booming creator economy, especially in smaller cities and towns, by offering multiple monetization options.

How to Stop Snapchat’s New AI Selfie Feature Using Your Face In Ads Not ready to unwillingly star in your own social media feed? We explain how to opt out of Snapchat's marketing feature.

Through Snapchat's application programming interfaces (APIs), marketers will now be able to discover creator profiles within Later's influencer marketing platform, and access automated content ...