B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. At the heart ...

As more organizations turn to agentic AI to free them from application overload, it's important to understand both the benefits and challenges of the technology.

Dalton said he didn't expect the new Commerce Cloud to compete in the B2B market his company carved out for Salesforce. Customers understood the nuanced differences between consumer and business ...

With the help of AI, Salesforce can probably do without some staff. At the same time, the company needs salespeople trained in new AI products, CEO Marc Benioff has stated.

Company Receives Highest Possible Scores in seven criteria, including Volume of Signals, Data Integration & Delivery, and Partner Ecosystem ...

ArganoUV is based in New York. Argano previously bought Keste, an Oracle and Salesforce partner that offers business-to-business (B2B) commerce-to-cash services and renamed the company ArganoKeste.