I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Simply put, the Lead Object, which is central to Salesforce’s design, completely messes with ...

B2B marketing will benefit from more automation thanks to Salesforce's new artificial intelligence (AI)-based, account-focused marketing and customer relationship management (CRM) tool.

Salesforce’s CRMArena-Pro test reveals state-of-the-art models—including GPT-4o—fail to meet critical enterprise needs in CRM ...

Revature becomes the first Salesforce B2B Commerce Cloud Authorized Training PartnerRESTON, Va., Aug. 04, 2022 (GLOBE NEWSWIRE) -- Revature, the largest employer of entry-level technology talent ...

TradeCentric today announced it has updated TradeCentric for Salesforce B2B Commerce Lightning on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. These ...

After her first foray into the world of Salesforce at the London World Tour, Jess Pike analyses what marketers can learn from brand Salesforce. Some 15,000 people, 479,493 square feet of exhibition ...

The Drum’s editorial team is covering B2B World Fest 2022 live. ... Martin Kihn, senior vice-president of strategy, marketing cloud at Salesforce. B2B is becoming more experiential.

The majority of marketers have data issues – but this year, the top marketing teams are partnering with IT to ensure their customer data is up-to-date and their content is personalised, relevant, and ...

These updates, which will enable Salesforce Commerce Cloud users to easily connect with B2B buyers on any leading procurement solution or ERP system to drive eCommerce sales, now supports Level 2 ...