After a six-year absence, Nike will soon begin selling products directly on Amazon, having previously stopped in 2019 to go ...

Independent merchants have sold Nike products on Amazon in recent years, but those goods didn't come directly from Nike.

From the Portland Business Journal. Nike, continuing to reverse parts of its aggressive direct-to-consumer initiative, will return to Amazon for the first time since before the pandemic.

Nike is set to resume direct sales on Amazon in the U.S., ending a six-year hiatus driven by a focus on direct-to-consumer ...