McDonald’s taps into Minecraft fandom in new campaign
The limited-time meals are backed by a campaign called “Yours to Build” from Wieden+Kennedy New York that feeds into the insight that Minecraft players have been choosing to put McDonald’s in their Minecraft worlds. Warner Bros.’ “A Minecraft Movie” debuts in theaters on April 4.
The World is Yours to Build: McDonald's Unlocks A Minecraft Movie Meal
CNW/ - From crafting pixel-perfect replicas of our iconic Golden Arches(TM) and world-famous menu items to stacking block upon block into full-on restaurants, fans have been building their love for McDonald's in Minecraft for years.
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Fans react hilariously as Grimace pops up in the live-action ‘Minecraft’ movie world for a McDonald’s adGrimace has entered the world of A Minecraft Movie in an ad, and fans can’t stop joking. The commercial is one of the series ...
Despite McDonald's massive promotional efforts, the Arch Deluxe remains as one of it's most notable marketing missteps in history.
The McDonald's x A Minecraft Movie collaboration features limited-edition meals, exclusive collectables, and in-game codes.
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