Ever since he experienced how much consumer behavior could be influenced by effective marketing strategy, Kevin was hooked (like, obsessed). Focused on marketing our undergraduate programs, he ...

Golden, Heather Chief Marketing Officer, Associate Vice President for University Marketing Email: [[hegolden]] Phone: 757-221-1195 Ward, Morgan Administrative Coordinator Email: [[meward]] Phone: ...

She leads Lycoming’s integrated marketing approach and news/content strategy ... Information Office for four years and was an editor on the school's newspaper staff for three years, serving as the ...

Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US. The report was based on ...

Liu, Annie H., Mark P. Leach, and Richa Chugh (2015), “A Sales Process Framework to Regain B2B Customers,” Journal of Business and Industrial Marketing. 30 (8), 906-14. Leach, Mark P., and Annie H.

IBM is reportedly cutting staff in its marketing and communications division after CEO Arvind Krishna hinted last year that AI could replace many non-customer-facing jobs. IBM is reportedly laying ...

Minyard arrived at Amherst after serving as the Associate Athletics Director for Marketing and Fan Engagement at the University of South Florida in Tampa since 2022. Mike was a member of the ...