Our brand is more than a logo or a tagline. The MSU brand is how we work daily to tell our story. When we communicate the MSU story and our visual identity is consistent, we increase the awareness of ...

You can check out all the angles and footage of Tre Holloman protecting MSU's senior logo-kissing tradition vs. Michigan here: ...

Things got chippy when the Wolverines tried to keep MSU players from their traditional smooch of the Spartans logo ...

Michigan State has a tradition of seniors kissing the logo at midcourt at Breslin Center in each season's home finale, started in 1995. Two Michigan freshman stood on the logo during three MSU ...

it grew dramatic at the end when Tre Holloman took issue with two Michigan players standing on the Spartan logo as MSU's seniors tried to follow their long-standing tradition of kissing the logo.