Once a staple in schools across the U.S., the Lunchables brand is now hitting some tough times according to data from consumer trend company Circana. Sales of the snack kits dropped 12% last quarter.

But even the sharpest Lunchable connoisseurs might not recall when the brand stripped the snack packs of their sugary glory in 2003. Kraft Heinz, the owner of the Lunchables brand, ran a campaign ...

Packs of Kraft Heinz’s Lunchables brand on sale in Los Angeles, 22 July 2020. Credit: The Image Party / Shutterstock.com Kraft Heinz plans to lean on marketing and innovation to drive sales and ...