Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple, Nike but what do the symbols on the back of each pair of denims mean ? Levi Strauss & Co. features at the top of ...

Things often carry more significance than we give them credit for, and popular logos are no exception. These brand symbols become ingrained in our daily lives, but not all of them convey their ...