and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

It will now be Strategy, and has adopted the Bitcoin “₿” symbol as its logo to reflect the company’s pivot to crypto, 35 years after initially focusing on software.

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.