Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo on ...

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

With eight teams expected to be tournament-bound on Selection Sunday, the later rounds of the Big 12 Tournament could be a bloodbath between some of the most exciting teams in the ...

The Big 12 logo is seen on the court during the second half of an NCAA college basketball game between Cincinnati and Oklahoma State in the first round of the Big 12 Conference tournament, Tuesday, ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

The Big 12 partnered with another streetwear ... The court takes inspiration from Undefeated's "iconic 5-strike logo," according to the conference. NCAA TOURNAMENT BUBBLE WATCH: What teams ...

Big 12 men's basketball tournament officially tipped on Tuesday morning — and fans are not happy with the court. The tournament is being played at T-Mobile Arena in Kansas City, and the Big 12 ...

The court’s apron features the brand’s five-strike logo. A closer look at the floor of the basketball courts for the upcoming 2025 Big 12 Tournament. Contributed photo Big 12 Conference The ...

The Big 12 has unveiled an unusual-looking court design for the conference's basketball tournaments, leading to a strong reaction from social media ...