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The Failed McDonald's Burger That Was Dubbed The 'McFlopper'
Compared to the Big Mac's 26 grams of fat ... In the case of the failure of McDonald's Arch Deluxe, poor advertising cost the company $200 million. In an attempt to appeal to a more mature ...
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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
As well as the family of Mc's — like the McCrispy, McSpicy, McFlurry, McNuggets, McMuffin, and McPlant — you've also got the Big Mac and Filet ... It launched the Arch Deluxe in 1996, and ...
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Fast-Food's Biggest Flop: McDonald's $200 Million Burger Blunder
The burger, known as the Arch Deluxe, was a bizarre creation marketed ... Pricing Problem: The burger was more expensive than a Big Mac, but not premium enough to justify the cost.