The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Chris Henry Jr. won't get to Ohio State for another year, but the five-star wide receiver has already filmed an Adidas ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...

There was an abundance of sneaker endorsement deals signed in 2024 ... senior lead NBA insider for The Athletic and Stadium. Adidas Signs NFL Star Micah Parsons to a Multiyear Partnership A ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The ...

Endorsements make up the majority ... Whether Coca-Cola, McDonald’s, Subway, Nike, Adidas, or dozens of other companies, athletes can receive seven and even eight zero checks yearly to lock ...

Because of their success, personality, or charisma, sports personalities make great endorsers of sports-related companies, such as Nike and Adidas. Many athletes are also paid to endorse beauty ...