IRVING, Texas and STAMFORD, Conn., November 16, 2023 – Today, the Big 12 Conference announced a collaboration with WWE for the upcoming 2023 Dr Pepper Big 12 Football Championship on Saturday ...

WWE will hold several episodes of Friday Night SmackDown in Big 12 markets, the night before football games. Includes a Week 0 show in Ireland before KSU/ISU and an Orlando show before UCF/UNC ...

The Big 12 championship game between No. 7 Texas and No. 18 Oklahoma State on Saturday features a wide array of festivities — including an on-field WWE logo. Among those changes: The most ...

HIp. Cool. With the times. That's been the objective for Brett Yormark since taking over as the commissioner of the Big 12. He's been very active in trying to expand the league's audience and ...

WWE and the Big 12 Conference are reportedly set to expand their partnership with one another this upcoming football season. Chris Vannini of The Athletic took to social media Thursday evening to ...

Ahead of the 2025 college football season, the WWE and the Big 12 have agreed to expand their partnership that has been in place each of the last two seasons to further enhance fan engagement for ...

The Big 12 is expanding its partnership with WWE to include some fan engagement during the regular season, according to The Athletic. The WWE will host episodes of one of its flagship shows, Friday ...

In recent years, the power conference has stepped up its game in terms of marketing its conference, with partnerships with streetwear brands, WWE icons and musicians at the Big 12 football ...

This year's matchup pits Kansas State from the Big 12 against Rutgers of the Big Ten ... something he's done well in the WWE with its legion of fans at live shows. "My role will be the fan ...