Growing tolerance of Nazi imagery online set the stage for the rapper to tout a Shopify website selling swastika T-shirts.

The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people, posted a series of antisemitic remarks on X, formerly Twitter. He has now deactivated his account.

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.