Toys, collectibles and other imported goods are jam-packed in the exhibit hall at San Diego Comic-Con this year. However, toy collectors and businesses worry about the impact of tariffs.

Tens of thousands of fans — many in costumes — are attending Comic-Con 2025, a four-day pop culture spectacle packed with celebrities and interactive attractions.

Comic-Con is about to reenter the Grid. Disney will unveil details about “Tron: Ares,” which stars Jared Leto, Jeff Bridges and Greta Lee at an evening presentation in Comic-Con's famed Hall H. It will be the third feature film in the “Tron” franchise that kicked off with the hit 1982 film and had a 2010 sequel,

As Comic-Con takes over, downtown San Diego has undergone a remarkable transformation, morphing into a vibrant pop culture wonderland. The streets are alive with an array of attractions, including themed activations from HBO,

POP MART, famed for the Labubu craze, took over San Diego Comic-Con for exclusive blind boxes and first looks.

According to the San Diego Union-Tribune, Comic-Con’s famous building wraps have been earning advertisers fines for years. In 2024, the city issued 27 administrative citations for illegal advertising, with penalties for each infraction running up to $1,000 per day. Last year’s total ended up at $22,500.

Shudder shared a first look at its new, unscripted horror-based competition series "Guts & Glory" at San Diego Comic-Con. The show will premiere Sept. 9 on the platform and AMC+ with its first two episodes,

Disney-owned properties will dominate Hall H with two of its most anticipated upcoming movies, and big stars Jared Leto, Elle Fanning, Jeff Bridges and Evan Peters are expected for “Predator: Badlands” and “Tron: Ares.”