News

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
Irish Star on MSN4d
LIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversy
Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
BizPac Review4d
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
LIV Golf hires former exec who ran Bud Light’s disastrous woke ad campaign
Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...
Newsweek9d
Ex-Bud Light Executive Blamed for Dylan Mulvaney Drama Joins LIV Golf
Now, according to a recent LinkedIn update, Heinerscheid has now joined LIV Golf, where she has been working for eight months. LIV Golf is a controversial professional tour backed by Saudia Arabia ...
Daily Mail4d
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...
New York Post5d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Alissa Heinerscheid was placed on leave by Anheuser ... almost single-handedly destroyed the Bud Light brand is now at LIV Golf. Huge win for the PGA!” tweeted one user.