That premise alone was enough to grab the attention of millions of Netflix viewers around the world who also love K-pop — but what "KPop Demon Hunters" has done since its June debut on the streaming giant is nothing short of staggering.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

K‑Pop Demon Hunters is the animation hit no one saw coming. A K‑pop girl group that slays demons by night, Buffy the Vampire Slayer meets Josie and the Pussycats with a dash of Blackpink, sounds like the stuff of late-night anime,