That premise alone was enough to grab the attention of millions of Netflix viewers around the world who also love K-pop — but what "KPop Demon Hunters" has done since its June debut on the streaming giant is nothing short of staggering.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

An animated film that fuses the world of K-pop with supernatural elements has captivated audiences globally, becoming the most-watched animated movie in Netflix history and quickly establishing itself as a cultural phenomenon.