Jony Ive has been called the "world's greatest designer." He created the look and feel of the iPhone, perhaps the most culture-changing device of the 21st century. Now Ive is joining OpenAI, hoping to create another transformative piece of personal technology.

OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.

OpenAI is acquiring Jony Ive and Sam Altman's startup, io, which will lead creative and design work for OpenAI.