The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

If brands choose to use AI-generated imagery over traditional photography to cut costs, significant portions of employment could be threatened.

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

H&M's sales were up just 1% in March after a weaker than expected first quarter, the Swedish fast-fashion retailer reported ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

Sales rose 2% but momentum slowed in the final month of the quarter.

The Swedish retailer said markdowns, ongoing investments and currency fluctuations impacted its profitability.

H&M says the one-night-only event pays homage to Los Angeles and 'its dynamic relationship with cinema, sound, and style' ...

LONDON (Reuters) - U.S. President Donald Trump's actions to raise import tariffs will drive prices up for American consumers, ...

Fast fashion giant H&M reported on Thursday that its net sales were up, but despite that it had sharply lower profits in the ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...