DirecTV wants to make it easier for streamers to create their own programming package. The TV provider is offering three new ...

DirecTV just announced the availability of Genre Packs, which are channel groupings tied to specific interests. The satellite TV provider teased this in January with the introduction of a ...

DirecTV has had a busy few months. The TV provider launched its FAST streaming service, MyFree DirectTV , in November, and in ...

EL SEGUNDO, Calif.—DirecTV said it is breaking the traditional cable bundle by launching three new Genre Packs and two new ...

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the ...

F ollowing the release of its $70 MySports package and its free streaming service, DirecTV is launching a slate of new ...

DIRECTV is breaking the traditional cable bundle by launching three new Genre Packs and two new Mini-Pack Add-ons. These ...

This new, cutting-edge sports pack is the first of its kind as ... The introduction of MySports – to be followed by additional genre options from DIRECTV in 2025 like entertainment, kids ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...