Black Mirror” kicked off its seventh season with a devastating first episode — and fans are absolutely loving every depressing second of it.

The second Rivermind Lux ends, Amanda begins yet another ad (this time for antidepressants), revealing one of two things: Rivermind Plus now has ads too or, as the title suggests, they are “common people” and needed to downgrade to Rivermind Common.

However, those brave souls willing to indulge in its provocative nightmares will be rewarded with newfound understandings and perhaps even a few sleepless nights. It's all part of the haunting descent into our deepest dreams and fears.