Letter to Shareholders, released Thursday morning, Amazon CEO Andy Jassy introduces a new concept: Amazon’s “Why Culture,” or “YQ,” as he calls it. That’s his phrase for natural curiosity — a willingness to challenge the status quo by asking why things are the way they are,

What the CEO is seeking to do is largely uncharted territory: transforming a global behemoth into the "world's largest startup."

Amazon CEO Andy Jassy’s war on bloat continues. While touting the Seattle-based tech giant’s strong 2024 in an annual letter to shareholders, Jassy explained how the company was looking at the future. He pictures even more investment in AI, and further culling of bureaucracy at the corporate level.